International Conference
on Marketing and Distribution
Edition theme 2026
Marketing and distribution facing the challenges of sustainability and digital transformation: Global perspectives and African opportunities
Conference opens in
Organized in partnership with
Research tracks
Themes & research tracks
The CiMaD welcomes original scientific communications relating to the main axes of marketing and distribution, with particular attention to the contributions of artificial intelligence and digital transformation.
Marketing and distribution facing the challenges of sustainability and digital transformation: Global perspectives and African opportunities
- Theme 1: Digital Transformations and Artificial Intelligence
- Generative AI in marketing strategy
- Omnichannel customer experience and the metaverse
- Influencer marketing and social media in Morocco and Africa
- Data, privacy protection, digital ethics and organizational management
- Theme 2: Sustainable Marketing, CSR, and Responsible Consumption
- “Green marketing” strategies and combating “greenwashing”
- Eco-conscious consumer behavior
- Circular economy and sustainable business models
- Societal impact of marketing campaigns (inclusive and social advertising)
- Theme 3: Consumer Behaviors and Consumption Trends
- New consumption models
- Changing lifestyles during times of crisis
- Marketing to Generations Alpha and Z
- Purchasing and consumption practices in the digital age
- Theme 4: Renewal of Distribution Systems and Logistics in the Digital Age
- Challenges of sustainable logistics
- Innovative technologies, distribution channels, and category management
- Artificial intelligence, blockchain, big data analytics and supply chains
- Logistics in a VUCA world
- Theme 5: African and Emerging Market Specificities
- Territorial branding and “nation branding”
- Glocalization of distribution strategies
- Entrepreneurship and SME marketing in Africa
- Action research and field studies in African and emerging contexts
- Theme 6: Epistemology and Research Methodologies in Marketing and Distribution
- Innovative qualitative and quantitative approaches in marketing and distribution
- Consumer neuroscience and biometric methods
- Artificial intelligence as a tool for data collection and analysis
- Reflexivity, epistemological stances, and methodological pluralism
Scientific calendar
Key dates
Plan your participation in CiMaD by respecting the deadlines below.
Opening of the submission platform
15 June 2026
Submission deadline
31 July 2026
15 August 2026
Acceptance notification
5 September 2026
15 September 2026
Submission of the final version
15 September 2026
27 September 2026
Registration deadline
30 September 2026
4 October 2026
Conference opening date
27 October 2026
Author guidelines
Submission & selection process
August 15, 2026
To maintain anonymity, the cover page (file 1) and the anonymous manuscript (file 2) must be submitted in English or French **SEPARATELY**. Submission deadline: **August 15, 2026**
Main requirements
- Font & Line spacing
- Use the template
- Length
- At most 12
- Format
- Languages
- English ou French
Pr. EBN TOUHAMI Mohamed
President of the University
Ibn Tofail University
Morocco
Venue
ENCG Kenitra - Ibn Tofail University (Morocco)